GOMOTEXT.COM - Mobile Marketing Blog

ABI Research: Mobile messaging services set for growth despite tough economic times

Roni — Wed, 19 Nov 2008 06:04:04 +0000

Despite the fact that the global economy is slowing down, mobile messaging growth will continue. According to data from ABI Research’s recent report, mobile messaging services revenues will grow from $151 billion in 2008 to greater than $212 billion globally by 2013.

Mobile messaging ARPUs are 85%+ of all handset data services revenues regardless of region and will remain so for many years. This fact will push all mobile messaging suppliers to work cooperatively to serve customers well and propel all parties (operators, device OEMs, content providers and middleware vendors) through these rough economic waters, according to ABI’s principal analyst Dan Shey.

Also important is the trend that involves more and more customers who see mobile messaging services as a more efficient way to communicate than voice services.

In its “Mobile Messaging Services” study, ABI Research examines the messaging market across five common platforms: SMS, MMS, voicemail, IM, and e-mail/unified messaging… More information about the report is available from here.

Via Intomobile

Celebrities Fighting Back Against Fake Twitter Profiles

Roni — Fri, 14 Nov 2008 15:28:45 +0000

Twitter, while fun and useful, has become a breeding ground for hacks who dream of becoming the next Fake Steve Jobs. Lance Armstrong, Britney Spears, and Al Gore have all recently joined the microblogging service and have had to reclaim their online identities.

Read the complete article on Switched

Salvation Army tries text messages to raise funds

Roni — Wed, 12 Nov 2008 15:27:18 +0000

The Salvation Army’s ubiquitous holiday bell ringers will have a new tool as they try to raise funds through the holidays — text messaging. Cellular News reports.
Atlanta-area Salvation Army officials are introducing a program that lets donors give $5 to the charitable organization by sending a text message to a specified number.Beginning in two weeks, cell phone users in the Atlanta area can text message “TSA” — which stands for “The Salvation Army” — to 90999 and a $5 donation will be added to their phone bill.

The number will be posted on signs alongside the familiar shiny red kettles outside 297 locations in the 13-county metro Atlanta region.

Via Textually

Carriers Report Text Messaging Surge Following Election Results

Roni — Mon, 10 Nov 2008 02:27:16 +0000

Turns out Barack Obama’s campaign wasn’t the only one using text messaging during the elections. Wireless subscribers used election day to send them, as well, leading to at least a 10 percent spike above normal, according to three of the top four U.S. carriers. All the carriers extrapolated data a little differently, but they all recorded a bump. On Sprint’s CDMA network, the carrier saw 21 percent higher volume in text messaging nationwide than it had the previous four Tuesdays. Verizon saw a 21 percent jump in SMS traffic from a typical Tuesday as well; it also said MMS traffic was up 10 percent. Finally, T-Mobile said it experienced holiday-like SMS traffic levels, which were up about 10 percent from a typical day.

Read the complete story at MOCO News

GOMOTEXT Gets a Makeover

Roni — Fri, 07 Nov 2008 15:27:01 +0000

Along with the changing face of the economy and the political backdrop, GOMOTEXT decided to go in for a new look. Our website is completely revamped and should we say, it has become really “COOL”.

Check out our new logo and a message from our spoksperson online. We would like to get your feedback on our new look. Visit www.gomotext.com

Text Messaging With Ex-Lover Constitutes Cause for Divorce

Roni — Thu, 06 Nov 2008 03:26:59 +0000

Who is more to blame for divorce ― a husband who keeps contacting his ex-girlfriend via cell phone text messages, or a wife who monitors the husband’s messages every day?

The court ruled the husband, according to The Korea Times.

Park broke the trust between husband and wife by not severing relations with his former lover. Shin’s monitoring of Park’s life was a consequent countermeasure to uncover the husband’s extramarital affairs,'’ the court said in the ruling.

Via Textually

GOMOTEXT on You Tube

Roni — Sun, 02 Nov 2008 05:36:06 +0000

Check out GOMOTEXT on You Tube. Click on the link below

http://www.youtube.com/watch?v=Gr7egKOXIlo

Nokia Lightens Your Load

Roni — Fri, 31 Oct 2008 15:39:09 +0000

In an effort to help travellers everywhere, Nokia and Lonely Planet have teamed up to distribute Lonely Planet content via Nokia Maps. Travellers can purchase and download the city guides so that they have information at their fingertips whilst they are on the road.

With over 100 destinations available now, and more to come, Nokia Maps and Lonely Planet have many of the most world’s most popular tourist locations covered. The Lonely Planet guides will help travellers to find great places to eat, shop and sleep, as well as describing the popular sights and nightlife for each destination.

“Lonely Planet is a well known brand amongst travellers and stands for adventure and editorial independence,” said Maximilian Schierstadt, head of media partnerships, Nokia context based services. “We are very excited to offer their expert local recommendations and itineraries to our Nokia Maps consumers, which will allow Nokia to continue to innovate and enable compelling location aware experiences.”

Read the complete story at Market Watch

Texts tackle HIV in South Africa

Roni — Wed, 29 Oct 2008 15:36:54 +0000

The popularity of mobile phones in South Africa is helping to tackle HIV and Aids in the nation.

Project Masiluleke will send one million free text messages a day to push people to be tested and treated.

Approximately 350,000 people die of Aids-related diseases in the country every year.

Trials of the system showed that calls to counsellors at the National Aids helpline in Johannesburg increased by 200% when messages were broadcast.

“I think this is the largest ever use of mobile phones for health information,” said Gustav Praekelt, one of the project’s originators.

Test case

The United Nations estimates that there are currently six million people living with HIV in South Africa.

“South Africa is the epicentre of the global HIV epidemic,” said Zinny Thabethe, an HIV activist who is part of the project.

Read the complete story on BBC

Wells Fargo CEO MobileSM Service Adds New Features for Corporate Customers

Roni — Mon, 27 Oct 2008 15:33:09 +0000

Wells Fargo & Company - the only major U.S. financial services company offering browser-based mobile banking for corporate banking customers — has again expanded wires and self administration features of its CEO MobileSM service. Authorized CEO Mobile users can now initiate and approve federal tax wires and see which self administration dual control items they can act on using their mobile device. CEO Mobile service is a streamlined, mobile version of the company’s award-winning Commercial Electronic Office(R) (CEO(R)) portal.

“Our mobile customers are decision-makers who are really on the go,” said Megan Minich, who leads the CEO Channel team for Wells Fargo’s Wholesale Internet and Treasury Solutions group. “They’re also early adopters who tell us what features they need to make key decisions away from their desks. We’re building solutions for their needs.”

Earlier this year, Wells Fargo further improved its unique service to include the ability to manage and decision potentially fraudulent ACH transactions, view even more balance and reporting information, and enable company administrators to reset users’ passwords.

“The CEO Mobile service gives me freedom to balance my professional responsibilities with my personal life in a fast paced, 24-7 world,” said Tricia Bishop, manager of Treasury Operations for Visant Corporation in Minneapolis.”With a leanly staffed department, it’s critical that I have remote access to company financial information and complete transactions. With CEO Mobile service, I have that access and convenience and have logged in on planes, trains, and automobiles.”

Read the complete article at Market Watch