SMS marketing case studies. March 10, 2010
It is always fascinating to read about how different companies are utilizing the mobile space. Companies that have been around for decades with a solid consumer base are successfully using mobile marketing along with other traditional forms of advertising. The power of the campaigns stems from the fact that almost all mobile phones can send and receive text messages.
A panel at Mobile Marketing Day, hosted by Mobile Marketer and the Direct Marketing Association, featured mobile marketing case studies from brands such as Macy’s, Domino’s and Unilever’s Dove Hair Care.
Read more at http://www.mobilemarketer.com/cms/news/messaging/5572.html
Email This PostThe dominance of SMS March 4, 2010
‘Simple accessibility, ubiquitous network interoperability, ease of use, affordability and price predictability for text messaging are key guideposts as the industry evolves new messaging paradigms and migrates to next-generation networks’ says Ronald Gruia, Principal Telecom Analyst at Frost & Sullivan.
Text messaging will continue its dominance in the messaging arena for the foreseeable future and will evolve with additional features over the next three to five years, according to a new report, ‘The Future of Messaging’, prepared by global research and consulting firm Frost & Sullivan, and licensed exclusively to Comverse.
This evolutionary, rather than revolutionary, path will usher in text messaging …
The Bank in your pocket February 24, 2010
Mobile money applications are emerging as potent financial tools in rural and remote areas of the globe, allowing people with no bank accounts to get paid, send remittances or settle their bill.
At the Mobile World Congress in Barcelona, Spain, Gavin Krugel, the director of mobile banking strategy at GSM Association said “We see it as a very big oppurtunity” and “one billion consumers in the world have a mobile phone but no access to a bank account,”.
Today, 40 million people worldwide use mobile money, and the industry is growing, according to the GSMA. “Africa and Asia are the most active …
Email This PostTeens Text 10 Times per Hour: Nielsen February 13, 2010
American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company.
By analyzing more than 40,000 monthly U.S. mobile bills, Nielsen determined American teens sent an average of 3,146 texts a month each during Q3 2009. Their tween counterparts (ages 9-12) sent an average of 1,146 monthly texts each, or four per hour not spent asleep or in school. In comparison, the average number of monthly texts sent by all mobile users combined was a little more than 500, writes Marketing Charts.
In Q4 2009, 9-12s …
Email This PostCampaign Manager Updates - New Reseller Features Available February 7, 2010
As part of our ongoing commitment to provide the clients with the best user experience possible, GOMOTEXT is pleased to announce the release of a new feature pack FP2 for Campaign Manager v4.0This pack includes some of the features requested by our resellers over the past few months. These new features need to be activated individually for each account.Below is a summary of the updates included in this feature packAccount Management - The feature pack allows the resellers to add and manage new sub accounts in real time without our support. There is no longer a sub account setup fees …
Email This PostChildren who text are best spellers January 20, 2010
Traditionalists may not like it, but it appears that children who text regularly may be better spellers and readers.A study, published today by the British Academy, says teachers and parents should embrace texting as a means of improving their children’s phonological awareness.For instance, a child who texts gr8 to a friend often actually knows how to spell the longer form of the word. Researchers also noted an increasing awareness among texters of which words rhymed with each other.The research, carried out among a sample group of eight to 12-year-olds, found that those who were the most regular texters were unlikely …
Email This PostTXT.IO Takes Minimalist Microblogging to the Extreme January 11, 2010
Once upon a time, microblogging was all about simplicity. Today, even services like Posterous that started out as very simple and easy-to-use tools have begun to add more and more features. Microblogging, however, can’t get much simpler than TXT.io. The service offers nothing more than a simple text interface. No more, no less. You log in with a Google account, type your message and hit “post.”
For users who want to do a bit more with their text (link, underline, italicize, HTML headers, etc.), TXT.io offers support for the Textile markup language.
Features? What Features?Besides this, though, …
BUSINESS.COM - Guide to Mobile Marketing for Small Business January 6, 2010
Check out the “Guide to Mobile Marketing for Small Business” GOMOTEXT is recommended by Editor of Business.com http://bit.ly/fmFXm
Email This PostIn mobile phone journalism, Africa is ahead of the west December 19, 2009
In areas where net-connected computers are not common, the mobile phone is becoming a vital tool for news
In Africa, mobile phone penetration is higher than electricity penetration. Graphic by Jon Gosier of Appfrica Labs
Thanks to the iPhone and other smart phones, in the western world mobile phones are getting increasingly important for journalism. But in Africa, the phone has been used as a broadcast device for quite a while.In fact, the use of mobiles in Africa is in many ways ahead of the west.No need for an app, though, as bandwidth is still …
Saving Lives with SMS for Life December 15, 2009
A new solution developed by IBM ( IBM), Novartis and Vodafone with the Roll Back Malaria Partnership, is helping to save lives using everyday technology to improve the availability of anti-malarial drugs in remote areas of Tanzania.Called “SMS for Life,” the initiative uses a combination of mobile phones, SMS (Short Messaging Service) technologies and intuitive web sites to track and manage the supply of Artemisinin-based Combination Therapy (ACT) drugs and Quinine injectables, both of which are key to reducing the number of deaths from malaria.The mosquito-borne disease causes nearly one million deaths in Africa each …
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