An ‘army of fanatics’ yes Real Madrid has that and uses mobile to monetize January 31, 2010
During the FIFA 2010 conference that was held in London last week apparently there were very impressive presentations but one stood out about mobile and sports fans. Real Madrid the winningest major league football/soccer team in the world. And they have loyal, fanatical fans. So of course, as Spain is one of Europe’s leading mobile markets, there is a Real Madrid fanclub on mobile. It offers all the usual suspects from fan newsletters to game scores and stats to player profiles, fan chat and commentary, sales of team jerseys etc. And the monthly subscription fee - 12 Euros. How many paying users? They have now passed 100,000 paying users! So Real Madrid’s mobile service earns 14.4 million euros per year (22 million dollars)… awesome.
We would love to see such update in North America. At GOMOTEXT, our innovation labs are working on some cool application that might be a small step in this direction for the US Market
Source: Communities Dominate
- Posted in : Uncategorized, Announcements, Mobile Marketing, SMS News
- Author : Roni
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