An SMS to remind you of the importance of birth registration January 26, 2010
What can be a better way to remind people of the importance of birth registration than sending a text message and also asking the recipient to spread the message.
Delhi-based NGO Churches Auxilary for Social Action (CASA) and UP-based NGO Vatsalya have together launched an SMS campaign to spread awareness on birth registration across the state. The SMS campaign, which is a part of the “Promote Birth Registration” campaign, will conclude in March and will see a series of three text messages to create awareness about the need of birth registration. The recipients will be selected from the database prepared by the NGOs.
This is the first time that such a campaign has been launched in the state. According to official statistics, UP has the poorest record of registering child birth before the child turns three. Only 40.3 per cent get their first identity certificate before they turn five. The situation is the same in rural and urban areas.
Read the complete article on Indian Express
- Posted in : Uncategorized, Announcements, Mobile Marketing, SMS News
- Author : Roni
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