GOMOTEXT Releases Mobile Marketing Platform v4.0 May 27, 2009
GOMOTEXT.COM, a leading provider of mobile messaging and marketing solutions, today announced the release of version 4.0 of their Mobile Marketing Campaign Manager. The Campaign Manager is a complete mobile marketing platform that can be used for launching Standard and Premium rate mobile marketing campaigns like SMS Voting, Text2Win, Sweepstakes, Text2Screen, Polls, Coupons, SMS Blasts and much more. It supports all the major SMS Aggregators like mBlox, MX Telecom and Open Market
“We have made it easy for our clients to launch Mobile Marketing Campaigns without having to spend the time and money in developing their own platform. Campaign v4.0 …
Email This PostSOS by SMS May 23, 2009
WHEN the Saudi employer of a Filipina domestic helper refused to let her return home after her contract was finished, friends sent a single text message that simultaneously alerted authorities in the Philippines and agencies helping migrant workers in distress in the desert kingdom.It was received by a mobile phone linked to a computer server in the Manila appartment of IT expert Bobby Soriano. The server, bought from a junk shop, immediately routed the text message to the groups that may be able to help her.”When the SMS (short message service) is sent the system sends back an automatic reply …
Email This PostEntertainment: SMS Is the Key To Social Network Revenues May 19, 2009
Even during tough economic times, the mobile social networking phenomenon is here to stay. People want to stay connected and in touch while on the go, and the addition of text messaging to social networks makes it possible anywhere, anytime.Especially in times of high job loss, people want to stay in touch with friends, colleagues, past employers, and others to keep up to date on job status and conversations regarding possible work opportunities. Immediately opened when received, text messaging is the fastest growing communications method in mobile social networking today.As Twitter bursts into the mainstream, the social networking phenomenon continues …
Email This PostTexting at a Symphony? Yes, but Only to Select an Encore May 17, 2009
Cellphones are hardly applauded in concert halls, where it’s considered gauche to have them turned on, much less to pull them out during a performance. So at a recent Indianapolis Symphony Orchestra concert of classics like Beethoven’s Symphony No. 5, it was a little surprising when the conductor instructed audience members to take out their phones.
Thomas Russo
Symphony administrators had decided to let the audience choose the encore by text-messaging votes: “A” for Aaron Copland’s “Hoedown,” or “B” for Wagner’s prelude to Act …
To App Or Not To App: A Report Offers Guidance May 13, 2009
With marketers caught up in the iPhone app frenzy, a new report aims to help companies take a step back and soberly assess whether to hawk their own branded mobile wares on App Store shelves.Asking “Is An iPhone App Right For You?” the study from Forrester Research acknowledges the popularity of the iPhone and Apple’s App Store — with more than 1 billion downloads so far — while highlighting factors that brands should consider before racing off to launch the next Tap Tap Revenge.Among the initial considerations is cost: Forrester estimates that mobile apps range from $20,000 at the low …
Email This PostLove in the Age of SMS May 5, 2009
Things were simpler when the only medium for asking someone out was the telephone. Text messaging, Facebook, Twitter and MySpace have complicated romance, if not ruined it, the Washington Post reports.The trend piece doesn’t even get into voicemail, which we’ve established everyone but old people hates. But it explores the clash between people who text too much and too little. Elizabeth Fishkin, an advertising professional, thought she was a big texter, and dumped a guy who ignored her text messages, until she met a Twitter fanatic:Nothing obsessive, …
