Gmail Preferred By Students, But Nothing Beats Texting December 15, 2008
Today’s high-school and college students got their first email account at an average age of 13. Most students have had one of their email addresses for 8 years and have an average of about 2.4 addresses each. But if you really want to reach these students, you should forget email. Send a text message instead.
According to a new survey from a survey from eROI, which looked at a sample of 283 high school and college students from 29 states here in the U.S., one quarter of students got their first email address so they could shop online. A much larger percentage, however, got their first address for communicating with family (81%) and with friends (52%).
We had always heard, anecdotally, that the only reason teens today would even bother signing up for an email account was so they could register with social networking sites like MySpace and Facebook. However, 36% of those surveyed said they use email alerts to stay on top of what’s happening on the social networks. In other words, they don’t just create emails to sign up - the emails actually become a part of how they interact with the networks they join.
When it came time to pick their email provider, Gmail was the clear favorite. Nearly one-third (32%) of college students choose Gmail, while 19% use Yahoo, 18% use MSN/Hotmail and about 17% use their school email.
Read the complete article on NY Times
- Posted in : Uncategorized, Mobile Marketing, SMS News, Mobile Technology
- Author : Roni
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