Beyond the Mobile Hype In Election ‘08 September 4, 2008
Following the hoopla about the “first ever VP announcement by SMS” launched by the Democratic party, here’s an interesting and thoughtful article by Justin Oberman for techPresident reminding us how mobile phones have been used politically before with a far greater viral reach and, in the end, impact.
Oberman begins with text book case of “the Second People Power Revolution” that occurred in the Philippines in 2001 - whereby the people’s text messaging toppled a a government - and follows up with other examples from around the world. And you can find even more examples in this blog’s ” SMS and Politics” category which has been following the impact of politics and text messaging for nearly ten years.
I’m glad he Justin wrote this paper, I too was irritated by e-mails from marketing managers suggesting I schedule a talk time with their company president to discuss how Obama’s text messaging idea was unique and how in the future SMS was to become “a new wave of communications for the political sphere”. Sometimes, US marketers lack perspective and a knowledge of history.
Via Textually
- Posted in : Uncategorized, Mobile Marketing, Mobile Technology
- Author : Roni
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