Survey: 74% of US Americans Say NO to In-Flight Calling, YES to Data May 30, 2008
In a Harris Interactive survey of 2,030 US adults of whom, 1,778 have actually flown in an airplane, a full three quarters say that cellphone usage on airplanes should be restricted to “non-talking features.” In other words, email, texting, and surfing the Web. That’s a pretty significant majority seeing as how the EC has cleared the way for calls within European airspace. 69% of consumers agreed that if voice calls are permitted, a special “talking zone” should be established so that other passengers are not interrupted.
While the survey reflects our own opinions, take note that the results benefit sites like …
Email This PostAT&T Says American Idol Season 7 Broke Text Message Record May 28, 2008
AT&T announced today that the latest season of American Idol generated more than 78 million text messages as watchers voted for their favorite contestants. AT&T introduced the ability to text votes in season 2 of the show.
AT&T polled 416 users to see what roll text messaging played in the shot and found that 51% of respondents say they text more frequently during the Idol season than other times. 43% say they talk about the show via text messages and 22% say that they first learned to text by voting for singers on the show.
“There’s no question that Idol fans are …
Email This PostMsg is clear as joy of txt proves gr8 for society May 26, 2008
FAR from being rbsh, it is actually gr8 for society. Experts believe that new forms of communication such as mobile phone texting, email and instant messaging are helping us stay in touch with each other.
And a new study has shown that far from being a scourge of grammar and correct spelling, users of instant messaging and texting are actually much more likely to use the Queen’s English than the abbreviations that annoy purists.
The impact of the abbreviated language used in texting, such as U instead of you and 2 instead of to/too, has been such that Scottish schools have even …
Email This PostThumb Report - mobile news in 160 characters May 23, 2008
This is definitely worth a look — Stefan’s launched Thumbreport.com - mobile news in just 160 characters… take a look!
Email This PostMobile Advertising Revenue to Surpass $2.7 Billion in 2008 May 21, 2008
Worldwide mobile advertising is projected to surpass $2.7 billion in 2008, up from $1.7 billion in 2007, but the market has developed slowly and obstacles remain, according to Gartner. Ease of use and relevancy to consumers are two important factors that must be addressed to help build momentum in the mobile advertising market.
“Innovative developments, such as minimizing the number of keystrokes required to access information, using the phone’s camera to improve the overall user experience and tying content or shopping location relevancy to advertisements will move the market forward,” said …
Email This PostAnonymous Texts at Bus Stops - Big Brother’s Creepy Bluetooth Campaign May 19, 2008
To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise. The ads embodied the “Big Brother is watching” slogan, which is the essence of the show. Trendhunter reports.”The campaign installed Blue-tooth transmitters in over 20 high-traffic bus shelters around town. The transmitters automatically sent two anonymous messages to any bluetooth enabled phones in the area.
The first message was tailored specifically for the local location, with something along the lines of “Im watching u. Ur at the (customized …
Email This PostGlove converts sign language into sound May 16, 2008
It knows only 32 words, but someday, it may get a grip on the entire human vocabulary.
It is a sensor-equipped glove, known as HandTalk , that can translate gestures into spoken words on a cell phone. It was developed by students at Carnegie Mellon University as part of a class research project.
Three of the four team members, senior computer engineering students Bhargav Bhat, Hemant Sikaria and Jorge L. Meza , demonstrated the prototype yesterday at Carnegie Mellon’s “Meeting of the Minds” expo of undergraduate research projects.
Someday, the young inventors hope, it may allow deaf people to communicate with those who …
Email This PostMobile Ads: Useful or Annoying? May 14, 2008
By Kim Hart via Washington Post
The promise of mobile marketing has been talked about for several years now, yet we still haven’t seen the flurry of cellphone ads that have long been predicted–let alone the sophisticated ads consumers see in other countries.
This week, the Federal Trade Commission held a “town hall” meeting to discuss the state of the mobile marketing industry and what, if any, rules need to be in place to guide its development. Several ad agency folks and other industry execs reported what we’ve been seeing for a while now: mobile marketing is …
Email This PostMobile Marketing Fantasy Vs. Reality May 12, 2008
Those who doubt that mobile marketing hasn’t made headway might want to go amp themselves.
Among the brands that ponied up millions for a piece of the Super Bowl this year was PepsiCo beverage Amp Energy. While its 15-second TV spots didn’t venture far from the proven realms of Big Game locker-room humor—one featured an overweight truck driver starting a stalled-out car via jumper cables hooked up to his nipples—a quieter, related effort was reaching much further out. How far? Well, to people who might not even have had the game on at all. As part of its NFL deal, Amp …
Email This PostGerman Firms Patent Scented Text Messaging May 9, 2008
Two German companies have patented technology for sending scented text messages between mobile phones.
The chip, which carries a range of around 100 pre-defined scents, has been developed by the Institute of Sensory Analysis and interactive services firm Convisual and will be on the market in one to two years. Naturally, the makers think that the chip will be used for sending pleasant odors to friends and family — vanilla, rose and Christmas cinnamon are on the list — but surely the claim to be able to send ‘the smell of the beach and sunshine’ is a little optimistic? SMS …
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