U.s. Cell Phone Users Open to Texting Their Vote for President April 30, 2008
A survey by Samsung Telecommunications America (Samsung Mobile) suggests that many teens and their parents across the U.S. would rather vote by text message on their cell phones in the next election rather than go to the polls.
According to the short survey, more than half of all Democrats, Republicans and Independents surveyed say that if allowed, they’d text in their Presidential vote.- More than six in ten (61%a) of respondents of legal voting age, age 18 and older, would be open to voting by text.
- Eight in ten (80%) teens, ages 13-17, say that if they were allowed to vote …
Siberia police experiment with traffic violation phone fines April 28, 2008
According to the Courrier International (in French), the Siberia police is experimenting with an unusual way to collect traffic fines.Traffic violators have the choice to pay a fine, or, send 10 text messages to their friends, reminding them to be respectful of the rules of the road.The “SMS fine” concept was one of the entries in a contest by high school students from the city of Krasnoïarsk.Via Textually
Email This PostMobile web ‘commonplace’ within a year April 23, 2008
RESEARCH tracking Australians’ propensity to use their mobile phones to access the internet indicates use of the mobile internet will be commonplace within a year.
The research, which is conducted annually by the University of Adelaide and mobile phone company m.Net as part of an international study, has found the proportion of people who have accessed a website on their phone has doubled to 40 per cent in the past 12 months.
Sixty per cent of people nominated improved mobile services and the reducing cost of accessing mobile internet content as a reason to change carriers, according to m.Net director of research …
Email This PostMovement grows for digital day of rest April 21, 2008
“Sharon Sarmiento knew it was time to unplug when she realised she was blogging in her dreams and hearing imaginary instant messages.For Ariel Meadow Stallings, it was the hours lost while surfing the internet that left her feeling like she had been in a drunken blackout.Both women are part of a new grass-roots movement in which tech geeks, internet addicts, Blackberry thumbers and compulsive IMers are deciding to wrest back control of their lives by daring to switch off - if only for a day.” The Sydney Morning Herald reports.”… Some call it the “secular Sabbath.” For others it …
Email This PostChess Cheat Caught Using SMS to Get Tips During Match April 20, 2008
Cellular News reports that an Iranian chess player competing in the Dubai Open Chess tournament has been wxpelled after he was found receiving text messages on his mobile phone - with tips for his next move.”M. Sadatnajafi, with an Elo rating of 2301 (near the bottom of the rankings) was caught using his mobile phone while playing against Chinese Grandmaster Li Chao.When confronted after just 10 moves, he dropped his phone and investigations showed that it had received messages from someone in Iran in Farsi with instructions of what moves to make. It is thought that the unknown …
Email This PostMobile Marketing in Cosmetics April 17, 2008
An innovative Mobile Marketing campaign by pontomobi for the Cosmetics Industry that came in my in box:Natura, the major cosmetics brand in Brazil, invested in mobile marketing to promote the launching of its new products line Chronos.
Instead of making a traditional invitation to the press conference, the branded opted for a surprising mobile interaction.
Every journalist received an invitation by e-mail with a link to open a web video. In the video, the team from Natura’s PR starts to talk about the press conference and one professional asks if there was somebody missing to contact and they decided …
Email This PostSMS Lice Alerts April 15, 2008
TXTS GV PARNTS PWR 2 FITE HED LICE‘Beat the Bugs’, the UK’s first ever campaign to unite a primary school, its parents and local pharmacy to limit head lice amongst the community, set a national benchmark by pioneering an SMS ‘Outbreak Alert’ system.The project, supported by leading head lice treatment Hedrin, was designed to raise awareness amongst parents of the need to check regularly to control head lice outbreaks, and was launched as part of a national educational campaign called ‘Once A Week, Take A Peek.’
Head lice affect nearly 1 in 10 primary school children in the UK and are …
Air France launches in-flight calling trial April 13, 2008
Not even half a year after Air France enabled passengers on its single OnAir-equipped Airbus A318 to send / receive messages and e-mail, the airline has went live with the second phase of the in-flight experiment. As of this week, guests who find themselves aboard the aforesaid aircraft can make / receive calls on their mobile at 30,000 feet. Reportedly, a dozen simultaneous calls are possible “per picocell network, as well as unlimited text messages and e-mails,” and while pricing details weren’t disclosed, you can rest assured it won’t be a bargain. Nevertheless, the voice aspect of the trial …
Email This PostFCC moves closer to ruling on SMS censorship issue
The FCC is collecting final comments on the subject of text message censorship in preparation for a policy review that will address whether or not mobile carriers should be allowed to discriminate against text message transmitters based on content. ars technica reports.”The controversy over text message censorship began last year when Verizon initially declined to permit pro-choice abortion activism group NARAL to use an SMS short code for distributing opt-in messages to Verizon customers… Tech freedom advocacy groups, unsatisfied with Verizon’s turnaround have asked the FCC to issue a clear policy position that will block Verizon from engaging in …
Email This PostMobile Scores as a Response Tool in DMA Study April 7, 2008
Mobile messaging has emerged as one of the strongest performers in prompting consumers to seek further information, in consumer research from the DMA (Direct Marketing Association), sponsored by information services company, Experian. Telephone calls, interactive TV (iTV) and mobile messaging were the three forms of marketing communication most likely to result in respondents seeking further information. iTV, while relatively under-used, was identified as the most powerful medium in driving a direct purchase, followed by field marketing and email marketing. TV and radio ads, customer magazines and inserts lead the field in generating retail traffic.
The DMA Participation Media Report, …
