Padded lampost to protect texters was PR stunt March 25, 2008
A story claiming that lampposts in an East London street had been fitted with pads to protect text-messaging pedestrians – covered across UK , foreign media and blogs (including this one) – led journalists to “suspend their disbelief”, it was claimed this week. The Press Gazette reports.”Locals in Tower Hamlets have said that the padding – put in place by a PR firm working for phone directory company 118188 – were only on a few lampposts and only there for a day and a half.
The phone directory company said in a press release, written by PR firm Resonate, that “safe text” rubber pads, similar to ones used on rugby posts, were being put on lampposts in the street to minimise harm. It claimed the “trailblazing” scheme would be monitored before it was decided whether to expand it to other parts of the country.
… A spokesman for 118118 said: “The important thing it is that it is a pilot scheme and the goal was to test out and gauge people’s opinions. We’ve raised a lot of debate around it and that was what we were trying to achieve.”
Via Textually
- Posted in : Uncategorized, Mobile Marketing, SMS News, Mobile Technology
- Author : Roni
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