Credo Campaign - Mobile Marketing And Street Art November 8, 2007
Credo Mobile is taking it to the streets.
The progressive mobile phone provider, a division of Working Assets, this week launched an integrated campaign from independent SS+K, Los Angeles, that positions the company as a provider of social change. Production and execution was handled by Neverstop, based in Seattle.
As part of the campaign, Credo is producing political street theater in select cities using projected cartoon images on the sides of buildings drawn by political satirist Tom Tomorrow. Images of people such as George W. Bush and Dick Cheney are shown next to blank dialogue boxes. Passersby can use their mobile phones to text in what they think the characters should say and then the words appear as part of the images.
Via AdWeek
- Posted in : Uncategorized, Announcements, Mobile Marketing, SMS News, Mobile Technology
- Author : Roni
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