US reporter sends 21,000 texts in a week; wins $5k October 30, 2007
Being Queen of South Florida’s texting scene has its perks and pay offs – just ask CBS4’s entertainment reporter Lisa Petrillo.
Earlier this month she accepted a challenge from phone giant Sprint who was trying to find the “Biggest Texter” in South Florida. The winner would receive a check for $5-thousand for their favorite cause.
For a solid week, in the kitchen, in the living room, on the way to work, Petrillo received thousands upon thousands of text messages.
When the proverbial smoke cleared, Petrillo bested 8 other local TV, radio, and area personalities to win the contest.
“I texted at work, I texted at play, I texted when I was exercising, doing homework with my daughter, and even cooking dinner,” said Petrillo. “Seven days and nights of texting, I wasn’t alone, lots of people texted me back, I had a huge support system from viewers, friends, and my colleagues at CBS4.”
Over the week period, Petrillo sent and received more than 21-thousand text messages to take first place. Tuesday, Sprint awarded Neighbors 4 Neighbors a check for $5-thousand thanks to Petrillo’s big win.
Michael Aller, who came in 2nd place with 20,899 points, won a thousand dollars for his charity - Big Brothers Big Sisters of Greater Miami. Joel Connable came in 3rd with 19,781 points; he won $500 for the Juvenile Diabetes Research Institute.
Via (CBS4) MIAMI
- Posted in : Uncategorized, General Technology, Mobile Marketing, SMS News
- Author : Roni
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