Text the Vote? October 2, 2007
If the campaigns get it right, mobile experts say, next year’s election will see “a very big bump” in youth voter participation.
That’s a big “if.”
So far only Sen. Barack Obama, who’s emerging as the pioneering Internet candidate of the campaign (by measure of online fundraising prowess and grassroots popularity on the MySpace-Facebook-YouTube trifecta), is regularly using a text messaging campaign effectively and strategically. On Tuesday, The Trail received two text messages from Obama. The first, received at 3:29 p.m. EST, read: “Please REPLY to this message with your five-digit ZIP code to receive local Obama campaign news and periodic updates . . .” The second message, received five hours later at 8:39 p.m. EST, read: “Barack is giving a major Iraq policy speech tomorrow. He will also be live on the Today Show tomorrow morning at 7 a.m. Visit BarackObama.com for more info.” Both messages were specific, to-the-point, and gave users something to do off the phone, not just on it.
Read More at Washington Post
- Posted in : Mobile Marketing, SMS News
- Author : Roni
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