The Mobile Marketing Starter Kit September 3, 2007
Victor from Mobile Marketing Watch has posted his first entry into what he is calling “The Mobile Marketing Starter Kit” that is a must read for all aspiring and exiting Mobile Marketers
The first thing you should do to get your Mobile Marketing Campaign off the ground is to define your objectives. This is really no different than any other task you’d set out to accomplish. Basically, don’t get started until you have clearly defined your objectives or you’ll be going back upstream somewhere about ¾ of the way through your project.
Here’s a fun way you can get started. Pull your team together by sending them a Text… “Killer Marketing Session in 5 minutes. Don’t miss it… whiteboard room”. Hand everyone that attends a marker. Tell your group to start writing ideas for their next Mobile Marketing Campaign on the whiteboard and the person that has the most at the end of 10 minutes gets a $25 gift card to their favorite restaurant.
I guarantee you within 10 minutes you’ll have some ideas that you can drill down on and put to a vote.
Here are some sample objective ideas that I’d be writing on the white board that you can use to help get started.
Read More on the Mobile Marketing Watch website
- Posted in : Mobile Marketing, Mobile Technology
- Author : Roni
Comments»
what i think is not only the objectives with you should start with but also with highlighting with what is new to the technology and its features .