SMS marketing case studies. March 10, 2010
It is always fascinating to read about how different companies are utilizing the mobile space. Companies that have been around for decades with a solid consumer base are successfully using mobile marketing along with other traditional forms of advertising. The power of the campaigns stems from the fact that almost all mobile phones can send and receive text messages.
A panel at Mobile Marketing Day, hosted by Mobile Marketer and the Direct Marketing Association, featured mobile marketing case studies from brands such as Macy’s, Domino’s and Unilever’s Dove Hair Care.
Read more at http://www.mobilemarketer.com/cms/news/messaging/5572.html
Email This PostWhere are the legal minefields in mobile marketing? March 8, 2010
NEW YORK – A panel of lawyers discussed important issues for every mobile marketer during the “Legal Dos and Don’ts” panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association.
The panel featured Reed Smith lawyer Adam Snukal and Lustigman Firm principal attorney Andy Lustigman, as well as Siteminis chief operating officer Steve Timpson. Mobile Marketer’s Mickey Alam Khan moderated. The agenda included insight into law enforcement related to mobile marketing, important cases and best practices, including tips for mobile contests, sweepstakes and promotions.
“Direct marketers need to understand and embrace the concept that unlike most other forms of …
Email This PostThe dominance of SMS March 4, 2010
‘Simple accessibility, ubiquitous network interoperability, ease of use, affordability and price predictability for text messaging are key guideposts as the industry evolves new messaging paradigms and migrates to next-generation networks’ says Ronald Gruia, Principal Telecom Analyst at Frost & Sullivan.
Text messaging will continue its dominance in the messaging arena for the foreseeable future and will evolve with additional features over the next three to five years, according to a new report, ‘The Future of Messaging’, prepared by global research and consulting firm Frost & Sullivan, and licensed exclusively to Comverse.
This evolutionary, rather than revolutionary, path will usher in text messaging …
Are you a Millennial?? March 2, 2010
“Millennials” are the generation born after 1980 and “the first generation to come of age in the new millennium,” according to the Pew Research Center.
Steeped in digital technology and social media, they treat their multitasking handheld gadgets almost like a body part — for better and worse,” the report says. Millennials, Pew said, “are more likely than older Americans to treat their cell phones as a necessary and important appendage. Many even bring their cell phones to bed,” with 83 percent of them saying they have placed their cell phone or or right next to their bed while they sleep.
Hundreds of people arrested in Xinjiang for spreading rumours through texts February 27, 2010
Beijing, Feb. 26 (ANI): Chinese authorities have punished hundreds of people in the Xinjiang Uygur autonomous region for spreading rumours and separatist content through text messages during the Spring Festival holiday.
Two persons were detained on Feb 20, while the rest received administrative punishments for sending illegal text messages, according to a statement released by the regional police.
More than half of those punished are students and self-employed people. A number of people who sent the messages meant them as jokes, China Daily reports.
Text messaging services were suspended in the provincial capital of Urumqi last year because it was said to be …
Email This PostThe Bank in your pocket February 24, 2010
Mobile money applications are emerging as potent financial tools in rural and remote areas of the globe, allowing people with no bank accounts to get paid, send remittances or settle their bill.
At the Mobile World Congress in Barcelona, Spain, Gavin Krugel, the director of mobile banking strategy at GSM Association said “We see it as a very big oppurtunity” and “one billion consumers in the world have a mobile phone but no access to a bank account,”.
Today, 40 million people worldwide use mobile money, and the industry is growing, according to the GSMA. “Africa and Asia are the most active …
Email This PostCustomizable Private Label Text Messaging Software For Direct Marketing Companies February 21, 2010
GOMOTEXT.COM, a leading provider of mobile messaging and marketing solutions, today announced the release of new feature packs for their Mobile Marketing Campaign Manager Software.
“GOMOTEXT will soon be releasing its iPhone App, that will allow users to manage all their campaigns using the iPhone. This release will make Campaign Manager, one of the only Mobile Marketing platform offering this feature. In addition, as part of our ongoing commitment to provide our clients with the best user experience possible, we have made It possible to launch Mobile Marketing Campaigns without the clients having to spend the time and money in developing …
Email This PostLearning English through SMS. February 17, 2010
How many of us had thought of this before—learning a language through sms! The BBC World Service Trust, an international charity arm of the broadcaster is running this service in Bangladesh one of Asia’s poorest nations. Mobile phone services began in Bangladesh just over a decade ago and there are more than 50.4million users.
The service offers 250 audio and SMS lessons at different levels. Each lesson is a three-minute phone call, costing about 3 taka. Basic lessons involve listening to and repeating simple dialogue like: “What do you do?” “I work in IT, what about you?” “I’m a student.” “That’s …
SMS- The tip of the Spear February 15, 2010
So, for any of you who had doubts about the future of SMS, given the rise of Facebook/Myspace/Twitter and most recently Buzz, these are the hard core facts as shared by Clickatell.
Today, there are roughly 4 mobile phone users world wide for every 1 computer user. When looking at the numbers, it is clear that SMS is still the widest reaching communications tool available today:
– 4 billion mobile SMS users, globally
– 10 million iPhones shipped, globally, in ‘08
– 3 billion Nokia phones shipped, globally, in ‘08
– 150 million Facebook users
– 45 million LinkedIn users
In predicting the 2010 US mobile messaging …
Email This PostTeens Text 10 Times per Hour: Nielsen February 13, 2010
American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company.
By analyzing more than 40,000 monthly U.S. mobile bills, Nielsen determined American teens sent an average of 3,146 texts a month each during Q3 2009. Their tween counterparts (ages 9-12) sent an average of 1,146 monthly texts each, or four per hour not spent asleep or in school. In comparison, the average number of monthly texts sent by all mobile users combined was a little more than 500, writes Marketing Charts.
In Q4 2009, 9-12s …
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